You need to know who your audience is and how they behave before you can build a successful site. Different audiences have different needs. For example, two people looking at car reviews might want very different information from the review. A car enthusiast will wantdifferent information highlighted. Things like horsepower, torque, speed. Than a small business owner such as a florist, who cares much more about fuel economy, service intervals, and storage capacity.

You need to spend some time thinking about who exactly you’re going to optimize the sites design for. It’s worth the time to sketch out the attributes of the visitors you care about,what they value, what their goals are, and what concerns might stop them from using your site.

In order to design a site that people enjoy using, you need to know what motivates them.When people use the web, they’re almost always doing so to find information. Because people are coming to your site with a specific goal in mind, it’s important that you help them quickly reach that goal. Clear navigation absolutely would enhance users’ experience.All elements of the page should be helping to tell the story, and if they don’t help, you should get rid of them. 

There are also some special navigation menu such as product for online shop to introduce their products and give a further purchase information. And there is also a part called FAQ which is finding answers and questions, which is really useful for new viewers to find answers that people always ask.