What is content? It’s everything.The definition of content on Wikipediais information and experiencesthat are directed towards an end-user or audience. In my opinion, content is the feeling or information we can get from everything of everybody, such as a movie, a show, a song, a class or a teacher. We could extract content anytime and anywhere in our lives.

Content strategy is about bringing the right contentto the right person and right place at the right time, in the right context, and making sure it’s accurate, up-to-date, and appropriate through ongoing engagement. For this to happen, a communication of ideas must take place, requiring an in-depth understanding of an audience, their needs, and their communication style. It is not just about creating a message. It’s about giving the message the best possible chance of reaching and being understood by its intended audience and planning for and creation, delivery, and governance of useful, usable content that, in turn, helps you reach business goals.

As I said content strategy is about bringing the right contentto the right person and right place at the right time. What’s that mean?In my opinion, the right content is the message and feelings you want to convey to the audience, and of course, they must be positive and meaningful. The right person is the audience who you want to transfer your content to. The right place is in how or where your content is published. Right time refers to a mature time, for example, news focuses on timeliness, while the Right time of some events needs to wait for the fermentation of things.